Maggie Zhang

I am a Postdoctoral Research Associate in the area of information systems at the McIntire School of Commerce, University of Virginia, advised by Prof. Steven L. Johnson and Prof. Jingjing Li. I received my Ph.D. in Communication and M.S. in Computer Science from the University of Illinois Urbana–Champaign, with Prof. Yang Gao as my director of research. I also received an M.Phil. from the Chinese University of Hong Kong, and a B.A. from Tsinghua University.

My research investigates how social media and artificial intelligence reshape individual behavior and societal outcomes. In particular, I study the role of social AI in influencing user interactions. Using large-scale data, econometric analyses, and experiments, I provide evidence-based insights into the implementation and governance of emerging technologies.

My work has appeared in Information Systems Research and contributes to advancing both scholarly understanding and practical solutions for managing AI-mediated social media.